Aqualisa Quartz Case Essay Example for Free

Aqualisa Quartz Case Essay Aqualisa Quartz In the targeting market, we tend to target plumbers and end users (Middle to high income) because most of the end users are suggested by the plumbers. The others might buy from showrooms. Therefore, we have to target them as well Positioning Statement To middle-high income customers, Aqualisa Quartz is a high premium shower brand which come under mixer shower category that offers quality and latest innovation because Aqualisa Quartz has benefits in water pressure, ease of installation, use and design. HOW 12775 comes ? This number is come from the fact that case study states that unit sold of Quartz is between 30-40 units per day. So we take the mean which is 35 units and times 365 days. Therefore, the unit sold per year is 12775. Problems: The problem for Aqualizer is that Plumbers are lack of knowledge and innovation of Aqualisa Quartz. Moreover, most customer decisions rely on plumbers. Second issue is the bad experience of electronic shower that customers and plumbers had. The last main issue is that brand perception towards Aqualisa Quartz from Customer is very low because customers do not perceive the value of Aqualisa Quartz and the group of only high income customers (Current target) is quite too small. Solutions: 4Ps * Product * Price * Place However, the product, price and place will remain the same, because Aqualisa quartz is a new product and latest innovative shower so the functions and features are the most improvement at the time (Temperature control, ease of installation, design, water pressure and usage). Another reason that we maintain the price to where it is, Aqualisa Quartz is a premium brand so the price should be high to remain brand image. Moreover, the company invested a lot for RD and wanted to gain profit margin to break-even. And for the places, normally plumbers will buy from trade shop, and end users will buy at showrooms. Therefore, the existing channel is already effective and efficient. From the case (Exhibit 6), trade shops and showrooms can generate 470,000 units per year. This shows that the two places are powerful to sell the products of Aqualisa. Promotion Our first strategy is to go after independent plumbers by providing product orientation events by calling plumber to attend the training and give 150 pounds as the compensation. This will satisfy and make the plumber attend because they do not lose the income when they attend our training. The orientation will be held every 3 months changing by geography. We will gain Plumber information from Database from APHC – Association of Plumbing Heating. The capacity for one meeting will be 100 seats per group. The  reasons we make 100 seats is because we believe that the larger the sample the higher chance of product achieving success. Another stategy is to create trustworthy of Aqualisa Quartz from existing users to new customers. Opinion leaders will convince the new customers and also build the confidence in the existing users that the electronic shower (Aqualisa Quartz) will last long and not have any problems like the early electronic showers by guarantee the satisfaction by r eferring the comment from opinion leaders (from showrooms). The third strategy is the use of award will help communicate value of Aqualisa Quartz and build the customer relationship with the brand. By doing this, the company could expand the new target group from only high to high-middle income. This would segmented by the income per year. If we could make the middle income group believes that it is worth for them to spend on our product, sales per unit would dramatically increase since this group is even larger than the high income and higher value perceived as well. Aqualisa Quartz already has the advertisement about the products so all they should do is to specify the beneficial points of the product, and also present the prize of Aqualisa Quartz to inform the target who has the middle income as well as those who has high income. Goal defense Quartz is a representative of the premium product under the brand Aqualisa, and the units sold are lower than the expectation of the Rawlinson (30-40 instead of 100-200 units per day). If we can sell more, it will generate overall sales a lot and potentially increase the market share. Problem defense According to the case, plumbers would like to go for the familiar products which they have much experience. If there is any problem after installation, plumbers are responsible for the fixing costs. Therefore, they avoid trying new product they are not familiar with. Moreover, the percentage of plumbers influencing customers’ decision is more than 50% which is resulted in they do not recommend Quartz to the customers. Another reason is that in year 1980, there were some manufacturers who introduced electronic showers, and the products were not successful because of the poor design and the failure of the usage. After that, it created  skepticism toward anything that is electronic. That makes both customers and plumbers refuse Quartz. The third reason is that Aqualisa Quartz answers all the features that the perfect showers should have in terms of water pressure, stable temperature, design, ease of installation and innovation. Even though the price is quite high the middle income can afford Aqualisa Quartz as well seen from the income information (15,000-30,000 pounds per year). For the problem of value perception, the evidence was in the year 2001. Quartz was awarded in the Bathroom Expo as a top prize since the very beginning of the Quartz but people did not know this information. Therefore, the sales of Aqualisa Quartz are not up to the expected units. Solution defense: The Conducting of orientation meeting will cultivate the perception inside the plumbers’ mind. The content of the meeting will be about the ease of the installation, and to show the convenience of the electronic functions of Quartz. In fact, Quartz’s installation duration is  ¼ of the other competitive products. It is the benefit that the plumbers can do more than one job in a day. It can certainly ensure the increase in sale. To demonstrate, we will definitely gain 12% of plumbers out from 10,000. These 12% of plumbers will generate sales 4 times higher than current sales. How many amount of sale would generate by plumbers? 12% *12775= 1533 ( 12% comes from 1200 that attend in meeting for the whole three years) 1533*4=6132 ( 4 comes from 4 times faster installation which means faster installation will lead to higher sales) As a result, we can get the sale increase about 74% of the goal which increase the chance of success. From the case, customers and plumbers do not trust the shower with electronic system (Aqualisa Quartz included). They will not use this type of products because they have bad experience with the electronic shower before. If Aqualisa can show them that the problems were solved and the Aqualisa Quartz actually works. Some of the plumbers and customers are willing to try it. Because the sales from show room are pretty strong (about 20% of the total sales) we can refer the comments from the real users and show them to the potential target groups. That would make them feel more confident to try our product. In conclusion, Aqualisa Quartz was  awarded in the expo but customers and plumbers do not notice. The problem is about the value perceived and trust. Therefore, this award can guarantee the quality and help with the value that is the awarded brand. We can do it by attaching the detail of award into the communication to make customers notice the â€Å"cleverness† and â€Å"elegant design† of Quartz.

Euthanasia Essay -- Euthanasia Essays

Euthanasia An acceptance of the practice of Voluntary Euthanasia is incompatible with the Christian belief in the Sanctity of Life but not with the attitudes of some ethical philosophers. Discuss. 'No one shall be subjected to torture or to inhuman or degrading treatment or punishment'.[1] Imagine at the age of 40, you are diagnosed with Motor neurone disease, a fatal disease that causes degeneration of the motor neurones, which leads the wasting of muscles. You are intellectually sound but totally dependant on your spouse for physical support. You are aware of the fact that your death is imminent and will probably be painful, suffering from severe breathing problems and pneumonia before slipping into a coma. By the age of 42 you want to end your life, leaving your two children and spouse with more pleasant memories of you, however, the courts will not allow you to end your life[2]. This was exactly the situation of Diane Pretty, the most recent of euthanasia case in the media. However, she died on 12th May 2002 after losing her case. Euthanasia continues to be one of the most controversial subjects of the modern world. The word euthanasia literally means 'dying well' and it originates from two Greek words, 'eu' and 'thanatos'. Euthanasia is defined as 'à ¢Ã¢â€š ¬Ã‚ ¦an action or omission which of itself or by intention causes death.'[3] A case where a patient specifically asks to die repeatedly and receives euthanasia, which is not a decision made by a doctor or the patient's family or friends, is one of voluntary euthanasia. There are two types of voluntary euthanasia, passive and active. Passive euthanasia is the omission or ter... ...n, mentioned by Ludovic Kennedy in his book; 'Euthanasia - dying well' [18] AS/A level Religious Studies exam revision notes - Philip Alan Updates - Sarah Tyler page 134 [19] Ethical theory page 60, Mel Thompson [20] Exodus 20:13 [21] Philosophy of religion and ethics (Phillip Allan Updates) [22] Oxford English Dictionary [23] Foundations of the metaphysics of morals, 1985, opening of the first section, from The puzzle of ethics, Peter Vardy [24] AS/A level Religious Studies exam revision notes - Philip Alan Updates - Sarah Tyler page 138 [25] Joseph Priestly's Essay on government as mentioned by Sarah Tyler in her book AS/A level Religious Studies exam revision notes - Philip Alan Updates page 128 [26] Ethical theory page 82 - Mel Thomspon. [27] Ethical theory page 102, Mel Thompson

Contrast/Comparison Essay on Horror Movies

Lexus Marshall English 101/Sec 011 Comparison & Contrast Essay 10/16/12 Ms. Watkins In two horror films, â€Å"A Nightmare on Elm Street† and â€Å"Texas Chainsaw Massacre† the main killers have similarities and differences between each other. By their past, their killings, and weapons. In the horror film, â€Å"A Nightmare On Elm Street†, takes place in a town called Elm Street where teenagers are paying the price for actions their parents made, by burning a man to death, when they were young.His face is disfigured from being burned, he wears a red and black sweater, and has razor knives on his hand. His name was Freddy Kreuger, and he would kidnap young children and burn them in a furnace. Although the parents killed him when they found out what he did, his spirit didn't erase and he had the ability to enter the teenagers dreams where he can exact his revenge. He brings them to an old abandoned building in their dream and stabs them with a glove that has razor knives.Unless they escape, which eventually he catches them. Except for one of the teenagers named Nancy Thompson, who manages to escape him every time. In the other horror film, â€Å"Texas Chainsaw Massacre†, a serial killer named Thomas Hewitt, also known as Leatherface, murdered people who would pass by their small Texas town. Unlike the film â€Å"A Nightmare On Elm Street†, the town is stranded and not a lot of people live there.Thomas Hewitt, who was abandoned as a baby turns into a murderer. Unlike Freddy Krueger, Thomas first sometimes tortured his victims in horrific ways by skinning them alive. He makes a mask with the skin he took off to make a mask for his face, Because when he was born his face was disfigured. He takes the people that he finds brings them into his house and commits the killings in his basement with a chainsaw, which people soon thought he was in love with. There were no survivors.The similarities between both the murderers in the films ar e that they both are serial killers who lived a rough childhood. Both were bullied by other children growing up. And thought of killing at a very young age. They also both have disfigured faces, but from different reasons. In two horror films, â€Å"A Nightmare on Elm Street† and â€Å"Texas Chainsaw Massacre† the main killers have similarities and differences between each other. Although one is fictional and the other is based on true events, they both still have

The Effect Of Practical Work On Students Performance

EFFECT OF PRACTICAL WORK ON STUDENTS’ PERFORMANCE IN PHYSICS AT SECONDARY SCHOOL LEVEL IN MURANG’A EAST SUB-COUNTY, KENYA. MUCHAI AUGUSTINE NG’ETHE REG. No. E83/20087/2012 A RESEARCH THESIS SUBMITTED IN FULFILLMENT FOR THE DEGREE OF DOCTOR OF PHILOSOPHY IN THE SCHOOL OF EDUCATION DEPARTMENT OF EDUCATIONAL COMMUNICATION AND TECHNOLOGY OF KENYATTA UNIVERSITY JANUARY 2014 DECLARATION I declare that this research thesis is my original work and has not been presented for a degree in any other university/ institution for consideration. This research thesis has been completed by referenced sources duly acknowledged. Where text, data (including spoken word) graphics, pictures or tables have been borrowed from other sources including the internet, these are specifically accredited and references cited in accordance in line with anti-plagiarism regulations. AUGUSTINE NGETHE MUCHAI REG. No. E83/20087/2012 Signature............................................. Date..................................................... This research thesis has been submitted for appraisal with our approval as University Supervisors PROF. NICHOLAS TWOLI Senior Lecturer Department of Education Communication and Technology Signature................................................... Date.......................................... DR. DAVID KHATETE Lecturer Department of Education Communication and Technology Signature ...................................................Show MoreRelatedStandardized Testing Is Negatively Affecting The Quality Of Education Essay1467 Words   |  6 Pagesstandardized tests will probably continue long after the twenty-first century (29). How can people see the ‘love’ in this use of testing that has negative long-term effects on students? Why should the controversies live on beyond this modern century? Standardized testing is negatively affecting the quality of education given to the students; most likely caused by teachers teaching more to the favor of the test, and youth feeling marginalized by the unequal education opportunities given and standardizationRead MoreEvaluate Your Assessment Methods Essay957 Words   |  4 Pagesthe trainees’ progress to help me to identify; where they are and if my training methods are developing and progressing individuals on. Training is a reciprocal process that depends on and affects one another. Assignment deals with how well the students are learning and how well the trainer is training. Let’s see further down some of the purposes of the assessment: *To assist the trainees’ training *To identify strengths and weaknesses *To assess the effectiveness of a particular teaching/trainingRead MoreA Research Study On Reward Management1220 Words   |  5 Pagesarea to be covered and the problem of the research 1.2. Background of Study Reward management is one of the strategies used by Human Resource Managers for attracting and retaining suitable employees as well as facilitating them to improve their performance through motivation and to comply with employment legislation and regulation. As a result of these pressures, HR managers seek to design reward structures that facilitate the organizations strategic goals and the goals of individual employees. RewardRead More20 Hours of Work Should Suffice The College Student853 Words   |  3 PagesBeing a college student is a difficult, however, being a working college student is even more of a challenge. In their attempts to manage school, work and social life, students often find that something suffers- oftentimes it is the academic portion of their life that takes the hit. Over the years, the number of college students who are working while studying has been constantly escalating. Recent studies have shown that not only do 80% of undergraduates work while in school, b ut they are also workingRead MoreEnhancing Drugs And Its Impact On Academic Integrity Statements At Colleges881 Words   |  4 PagesFinally, students who use unprescribed Adderall have an unfair advantage over others and should be put into effect into academic integrity statements at colleges. In sports the use of performance-enhancing drugs is considered cheating and is a universally accepted rule. The Tour de France is a bicycle race that tests bikers’ abilities to bike around France without any outside help. Lance Armstrong was stripped of his seven titles of the Tour de France when he admitted to using performance-enhancingRead MoreElectronic Principles At Uxbridge College1455 Words   |  6 Pagestask was a part of assignment 2 for students pursuing Unit 39- Electronic Principles at Uxbridge College (UK) which was handed on 24th January 2014 and expected to submit back before 14th February 2014. I was a student at Uxbridge College during this period, hence I worked on this task during first week of February (Exact dates are Unknown, however submitted it well before deadline) 2.2 Background 2.2.1 This task was designed to introduce me and my fellow students to understand working environmentRead MoreEffectiveness Of Integrating First Aid Education Essay1507 Words   |  7 Pagesmost advanced countries, little recognition for first-aid education is currently given in most non-medical universities in China. Therefore, the aims of this project are 1) to understand the current level of first-aid knowledge and skills that the students at Wenzhou-Kean University (WKU), a world-class institute, have. 2) to explore the possibilities and potential benefits of implementing first-aid education into the school curricula at WKU. The research is the first critical step, the success ofRead MoreElectronic Principles At Uxbridge College1487 Words   |  6 Pageswas a part of assignment 2 for students pursuing Unit 39- Electronic Principles at Uxbridge College (UK) which was handed on 24th January 2014 and expected to submit back before 14th February 2014. I was a student at Uxbridge College during this period, hence I worked on this task during the first week of February (Exact dates are Unknown, however it was submitted within the deadline) 2.2 Background 2.2.1 This task was designed to introduce me and my fellow students to understand the working environmentRead MoreA CASE STUDY OF THE INFLUENCE OF FAMILY ON FIRST- GENERATION COLLEGE STUDENTS‚Äà ´ EDUCATIONAL ASPIRATIONS POST HIGH SCHOOL1560 Words   |  7 PagesSocial Networking Sites Usage on Student’s Academic Performance in Pakistan Abstract Purpose – This research paper examines the impact of the usage of social networking sites (SNS) on the academic performance of the students in universities. The impact has been studied in relation to three variables acting as moderators to the usage of social networking sites which in turn helps to enquire the variation of academic performance of the students regarding that usage. The Independent variable is theRead MoreA Research Proposal For Otago Polytechnic Essay1077 Words   |  5 Pagesinternational campus that is only for international students. This campus mainly offers career based courses which are Business, hospitality and NZ diplomas. We are performing a research in order to enrich the overall performance of international student in Auckland campus regarding their issues which they generally face in respect of accommodation, new culture, stress, communication, teaching methods, medical conditions that highly effect their academic performance. Research Question and Aims 2.1 Research